Internal branding is one of the most important aspects when it comes to branding or promotion of any particular campaign. Internal branding involves promotion of the product through posters, stickers, danglers, merchandising items, wall posters; standees etc. because these things make positive and resounding impact about the product and increase the involvement of all the staff. It also creates good influence on vendors, clients / customers or all those who visit your premises. Internal branding gives a special recognition to your company. It creates a sense of pride and ownership amongst the employees' and they strive to popularize the brand or services seriously and sincerely. Genesis Advertising is one of the well known agencies in Pune that provides excellent support to companies for internal branding.