Unitech Texmech Pvt. Ltd., established in 1976 by Mr. Makarand Bapat, an IIT Mumbai graduate, is a leading manufacturer of textile spinning rings. Over its history, the company has built a stellar reputation nationally and internationally. Team Genesis has been handling Unitech Texmech's marketing communication for the past 25 years, managing everything from brochure and exhibition stall designs to website development, digital marketing, and promotional films.

Ms. Vrunda, Mr. Bapat's daughter, joined the business a few years ago after completing her engineering degree. The transition of core activities to Ms. Vrunda occurred seamlessly. Recognizing the need for a refreshed brand identity to highlight technological advancements and modernization, Genesis, leveraging the incorporation of the latest technology, recommended a new brand identity to enhance Unitech Texmech's brand value.

The new brand identity focuses on simplicity and minimalism, using a bold font for 'Uni' to signify Unitech's leadership position and a sleek font for 'tech' to convey modern technology integration. The word mark subtly incorporates a top view of a yarn spindle, representing the industry and dynamic growth. The color scheme of black and turquoise reflects sophistication, elegance, vibrancy, and youthfulness, aligning well with the technology industry's cutting-edge image.

The rebranding effort was communicated through a short film to existing and potential clients, accompanying a revamped corporate identity, a new brochure, and a website designed to align with international market trends.

The market responded positively to the new brand identity, with positive feedback from end customers. The rebranding also rekindled interest from past clients, resulting in new orders and reaffirming the company's strong standing in the market.