Challenge: INS Shivaji, the esteemed naval institution, approached Genesis with a significant challenge. The Shivaji Triathlon 2024, a prestigious event organized by the Indian Navy, faced a daunting situation. With only nine days left before the registration deadline, the event had received minimal registrations, and the media budget was severely limited due to a lack of sponsorship.
Solution Offered: Genesis tackled the challenge with a strategic and focused digital advertising approach, given the constraints of time and budget. The proposed solution included utilizing platforms such as Facebook, Instagram, YouTube, and Google AdWords to reach potential participants. The digital marketing, design, and media teams collaborated to create compelling digital ads, engaging social media posts, and informative videos aimed at attracting and encouraging targeted enthusiasts.
Organic promotions were conducted through various marathon, cycling, and swimming groups to maximize reach. Despite the tight timeline, the Genesis team leveraged its expertise to devise a comprehensive promotional strategy.
Record Registrations: INS Shivaji received a remarkable surge in registrations, surpassing their initial expectations. The digital advertising strategy proved highly effective in quickly reaching and engaging the intended audience.
Financial Success: The increased registrations not only covered the shortfall in funds but also turned the event into a profitable venture for INS Shivaji.
Branding Opportunity: Impressed by the promotional creatives, INS Shivaji extended their partnership with Genesis, entrusting them with the complete branding of the event.
International Appeal: The branding creatives provided by Genesis were praised by officials, sponsors, and participants for giving the Shivaji Triathlon an international aesthetic.
Cherry on the Cake: As a testament to the outstanding results, the organizing team of the Triathlon expressed their gratitude by inviting Team Genesis to visit INS Shivaji in Lonavala. The team was treated to a complete tour of the campus, exhilarating speed boat rides, and a special gala dinner hosted by the organizing committee.
In a gesture of appreciation, the Commanding Officer presented a special letter acknowledging Genesis's exceptional contribution. Furthermore, INS Shivaji expressed a commitment to an ongoing partnership, inviting Team Genesis to be an integral part of all future editions of the Shivaji Triathlon.
This successful collaboration not only showcased the effectiveness of digital advertising but also established a long-term partnership between Genesis and INS Shivaji, emphasizing the power of innovative solutions and effective execution in overcoming challenges.
