An advertising team is just like a team of backstage artists. It prepares the best platform for the product or service to perform brilliantly in the market. Naturally, the ad designing team has to provide thorough thoughts & ideas for designing an effective advertisement. It is like ‘singing in chorus’, while keeping the product at the centre. Therefore, a good & innovative advertisement renders cohesive and long lasting effect on the viewers’ mind.
A lot of key players perform their roles in the advertising process with best of their qualities & expertise. Let’s see what kind of skills they possess and what role they are required to play -
 

Effective communication : For creating a good advertisement, effective communication is very vital. The advertising team must be able to communicate unambiguously amongst themselves as well as with the clients.
 

Creativity & thinking : Creative thought is the very core or initial of any advertising process. The entire advertisement campaign starts with imagination, ideas & innovations. Every member, therefore, has to have an ‘out-of-box’ thinking ability to generate exciting idea that are creative, fresh, meaningful & unambiguous at the same time.
 

Understanding the client’s need : Fulfilling the needs of clients is most important for an advertising team. All the team members must  know what client really demands and what are the best ways possible for him to meet his customers’ expectations.
 

Designing skills : The entire appearance of any advertisement depends upon the skills of the designer. He creates an artwork, with fluent layout and renders effective colours and fonts.
 

Planning and Execution : An effective advertisement is a culmination of skills and ideas contributed by all the team members. It is important that these ideas are channelized properly and executed to perfection to bring the desired effect.
 

Problem solving : When any advertisement campaign is designed and developed, some or the other problem, small or big, is bound to arise. The leader of the team therefore, has to quickly and efficiently address such issues. He has to find out quick & correct solution for the problem.